WHO
EveOve partners with you at every stage of your event from bidding and planning, to operational build and delivery. Our 360°event solutions are driven by the desire to create memorable moments and lasting legacies for your events.
Marcela Caballero
Founding Partner - Event Engineering and Overlays
Marcela combines technical engineering skills with a love of people and the ability to manage even the toughest projects to completion.
She works with international federations, host cities, governments, suppliers, and organising committees, advising on the use of temporary overlays to create legacy oriented events that offer the highest spectator experience, have minimum environmental impact, and of course, maximise budgets. Her engineering background has proved invaluable, and she has an inate ability to know what is possible, and the fastest, safest, and most cost efficient way of acheiving it. Highly respected internationally, Marcela has extensive experience within the European, Asian and Latin American markets and has been involved in projects including FIFA World Cup Qatar 2022, AFC Asian Championships, Pan-American Games Lima 2019, Rio 2016 Olympic and Paralympic Games, Sochi 2014 Winter Olympics, FIFA World Cup 2014 in Brazil, the inaugural Rio Open Tennis Championships, and many other major sports and cultural events.
Marcela has recently started her work with the Arena Group for the Paris 2024 Olympic and Paralympic Games 2024 as Head of Central Services, which involves Procurement, Contract Management, Sustainability and Accreditations for the Overlays implementation of 14 sites across Paris.
“Ultimately my role is to champion the legacy and use of temporary infrastructure, and raise awareness of the sustainable and economical benefits of this approach.”
SERVICES
CAPABILITES
Servicing the global events market
Servicing the global events market
- Project / Event concept assessment
- Project / Event strategy and planning
- PR implementation
- Legacy assessment (guides, maintenance, branding models)
Networking and finding sponsors
- Finding you the right partners
- Securing sponsors to deliver your event
- Taking your event into new territories
- Strategic high-level introductions
- Building a network
Event Activation
- Market entry assessment
- Market analysis and competitor’s positions
- Network activation or support
- Strategic partner search
- Assessment of potential alliances or joint-ventures
Business development and sales
- Business development in key markets
- Sales activities support
- Tender preparations
- Assessment of local standards and common practice rules
- Resourcing of local teams
Engineering
- Assessment of overlays and temporary structures
- Project feasibility assessment
- Technical installations services
Procurement, supply chain & project management
- Supply chain analysis
- Budget assessment overlays and temporary structures
- Procurement assessment overlays and temporary structures
- Contract management assessment overlays and temporary structures
- Project and event management
PROJECTS
PARIS 2024 Olympic Games
Mission Accomplished!
Paris 2024 Olympic Games project has been successfully completed!
It’s been an incredible journey from start to finish, collaborating with an amazing international team through all project phases of this challenging but rewarding project.
Together, we navigated every obstacle, celebrated every milestone, and delivered exceptional results! This experience has been a testament to the power of teamwork, perseverance, and passion.
FIFA World Cup Qatar 2022
The FIFA World Cup Qatar 2022™ took place from November 20 to December 18, 2022. In the 22nd edition of the tournament, 32 teams participated in 64 matches.
Our responsibilities revolved around the planning and execution of all temporary infrastructure (overlays) at the iconic Lusail stadium for both, the internal security perimeter and the Last Mile areas. This encompassed setting up over 50 overlay areas along a perimeter spanning to several Kilometers around the stadium. These overlays were essential for various purposes, including broadcast, catering, logistics, security, transport, and last-mile activations.
The stadium, with an impressive capacity of nearly 90,000 spectators, hosted the majority of the significant matches, including the unforgettable final match between France and Argentina.
Our successful efforts culminated in an outstanding display of coordination and collaboration among the Supreme Committee & FIFA clients, stadium owners, delivery partners, suppliers, and spectators, contributing to making this World Cup one of the most memorable ever.
LIMA 2019 Pan-American and Para Pan-American Games
EveOve worked for the Lima 2019 Pan-American and Para Pan-American Games. This was a great-to-have-experienced challenge, which resulted in a much deeper knowledge of major sport event planning and operations. Our task started with work for the legacy strategy documents which included 4 pillars of work: social, economical, sports and infrastructure urban development which showed the importance of getting legacy strategies right and active way before the action starts to be able to have the greatest results for a city and country.
Following our work was focused on the overlays and temporary structure’s area leading the procurement consultancy team, working along the Head of Temporary Infrastructure and the Head of Overlay's Design, gave us valuable lessons for a better support of future organising committees and cities when developing procurement strategies, understanding the local supply chain, assessing the budget development and developing the technical documents needed to have a proper and cost-saving procurement process thus avoiding later claims or variations.
Finally our work included contract management consultancy for all overlay procurement packages negotiating and developing a process for the best contractor-client management.
Rio 2016 Olympic and Paralympic Games
Securing overlay and temporary infrastructure contracts in Brazil, with the first stop being the 2014 FIFA World Cup and then the Rio 2016 Olympics.
Our experience within the sports infrastructure industry, in both engineering and sales-facing roles, as well as our languages and cultural knowledge of the Latin American market proved invaluable for the challenge.
Our remit was to focus on the establishment of new strategic partnerships to secure projects for these 2 major sport events and of course – ultimately – to assist in the successful delivery of these projects.
We successfully delivered overlay contracts for the FIFA Confederations Cup 2013 and the FIFA World Cup 2014 in Brazil, for the inaugural Rio Open Tennis Championships, for the F1 in Brazil, for the Rio 2016 Test Events and finally for the Rio 2016 Olympic and Paralympic Games.
Ultimately our role was to champion the use of temporary infrastructure at these events, and raise awareness of the sustainable and economical benefits this approach has for host cities and organisers alike.
ATP TENNIS OPEN RIO
Secured a 3-year contract for the provision, installation and maintenance of the 6’300 seat temporary stadium for the first ATP 500 tournament in the Americas.
Our scope included all installation and maintenance of the temporary stadium, modular event structures such as single, double and triple deck hospitality venues, scaffolding structures; screen supports, camera platforms, media towers and broadcast studios, wheelchair user platforms, cable and service bridges, etc.
FIFA World Cup Brazil 2014
Securing overlay and temporary infrastructure contracts in Brazil, with the first stop being the 2014 FIFA World Cup and then the Rio 2016 Olympics.
Our experience within the sports infrastructure industry, in both engineering and sales-facing roles, as well as our languages and cultural knowledge of the Latin American market proved invaluable for the challenge.
Our remit was to focus on the establishment of new strategic partnerships to secure projects for these 2 major sport events and of course – ultimately – to assist in the successful delivery of these projects.
We successfully delivered overlay contracts for the FIFA Confederations Cup 2013 and the FIFA World Cup 2014 in Brazil, for the inaugural Rio Open Tennis Championships, for the F1 in Brazil, for the Rio 2016 Test Events and finally for the Rio 2016 Olympic and Paralympic Games.
Ultimately our role was to champion the use of temporary infrastructure at these events, and raise awareness of the sustainable and economical benefits this approach has for host cities and organisers alike..
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